Social Media CRM Hits Network TV as NBC and Thingfo partner in social fan marketing campaign
On Monday NBC will launch “Fan It” in an effort to turn social media users into a promotional team for the network.
After signing up on NBC's website and logging in to their Facebook (News - Alert), Twitter, MySpace or MyNBC accounts, participants earn points by chatting about series and steering friends to NBC-related links.
According to the network the points can be redeemed for rewards including sneak previews of shows, NBC merchandise and entry into a sweepstakes to win big-ticket items such as attendance at the finale of "The Biggest Loser" or a prop from "The Office."
A social CRM promotion this season for "Chuck" [Mission: Chuck Me Out, powered by Thingfo] gave a fan, the chance to have his photo included in one of the title character's flash-of-brilliance sequences in the May 25 finale.
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