"Chuck" users now most engaged of all competitive broadcast network show sites. NBC.com takes #1 spot for network sites.
With 20 million total minutes, "Chuck" users were the most engaged compared to all competitive broadcast network show sites. The series also took the #2 spot, behind "Heroes," for the most full streams in NBC Rewind with 5.9 million. This success was due in part to Mission: Chuck Me Out, a social networking infused site and game that tapped into the show's existing and impressive online fan base. Fans were mobilized and helped to spread the word about everything "Chuck," including the premiere date.
Latest News
- NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media To Reward Its Most Dedicated Fans
- Hollywood Reporter: NBC harnesses social media to win viewers
- TV.com: NBC UNVEILS UNPRECEDENTED NEW AFFINITY PROGRAM, ‘FAN IT,’ UTILIZING SOCIAL MEDIA TO ITS MOST DEDICATED FANS
- NBC Bows 'Fan It' Viewer Rewards Program Online in partnership with Thingfo
- MediaPost: NBC Fans Social Networks