About

Thingfo has been building products to leverage the social web since 2007. Our newest product, debuting in August 2009, the BrushFire social game engine builds customized social media games that increase buzz, increase followers and increase traffic for major brands, with measurable results.

BrushFire helps you leverage your most passionate fans, channel their enthusiasm, and reward their efforts

Thingfo was founded by Mike Grishaver, a computer programmer, internet and social media innovator. Before founding Thingfo, Grishaver worked at Yahoo!, Inc. for 5 years, where he lead teams that built blogging and social media platforms used on leading Yahoo! properties around the world. Mike has worked at startups creating community technologies and programs since 1998.

History and Key Products

2008 - SocialSite widget system:

MobiFriends travel community for Mobissimo.com MobiFriends was a custom integration of our social networking and social media aggregator widget system. With Mobifriends, Mobissimo travelers can see their friends’ travel plans, share tips and suggestions for favorite hotels, bars, restaurants and activities in any destination city, and easily link to their Twitter accound and Tweet out their travel plans.

ABC News Twitter Interview with John McCain and George Stephanopolous Before there was a Twitter Search Widget, our SocialSite widgets enabled aggregation of Twitter searches (as well as content from social sites like Flickr, YouTube, Digg, Del.icio.us and more) and had customization and moderation tools built-in.

2009 - Introducing BrushFire

24 Hours at Sundance with Kevin Rose and Ashton Kutcher For 24 Hours at Sundance, we used the SocialSite widget system plus a custom real-time stream of Qik videos, Twitters and other social media content revolving around the 24 Hours At Sundance live event. SocialSite managed the site content, incoming video clips, and real-time reporting. We also added custom video widgets and aggregated all the buzz and press coverage with stats and reporting.

Biggest Gleek Competition - The First Social Media Fan Game Our first BrushFire-powered campaign, the Biggest Gleek Game challenged key Glee evangelists, AKA Gleeks, with a simple question: are you the Biggest Gleek? Fans proved their Gleekiness using key features of our game engine - sharing posts to create buzz, following official pages, inviting friends and Gleeking out! Learn more about how BrushFire can build your brand.

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